AYAM – Recipe & Product Photography

Partnering with AYAM on the launch of their HAWKER stir-fry sauce range, I led the coordination of recipe shoots for a variety of new products. From concept to execution, I styled each scene to reflect the authentic, vibrant spirit of AYAM’s brand.

The imagery was created as a key asset for wide-reaching marketing campaigns—and some of the final visuals were even selected for use on the product labels themselves, becoming part of the brand’s physical presence on shelves.